2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
air transportation system’s reliability and operating performance, and the transparency of pricing facilitated by the internet and online travel distribution channels have all contributed to a precipitous decline in average fares and a significant impact on airline revenues.This paper is intended to examine the airservice liberalization between UK and Singapore in 2007 and find out what are th
1. 논 문 요 약
Ⅰ. INTRODUCTION
지난 수십년간 국제정세를 가장 혼란스럽게 했던 행위 중 하나는 급격히 늘어나는 비행기 납치로 인한 테러 행위이다. 항공기납치는 정부를 협박하는 효과적인 방법인 동시에 정치적 목적의 선전을 위한 가장 확실한 방법이기 때문이다. 항공기의 납치는 전세계 공항의
What is Liberalization?
In general, liberalization (or liberalisation) refers to a relaxation of previous government restrictions.
What is Liberalization of Logistics?
Liberalization of Logistics refers to a relaxation of previous government restrictions in areas of logistics.
For instance, AirService Liberalization, Maritime Transport Liberalization, Rail liberalization, Pipe libe